What more do I need to say. No brand, no sushi. No pret a manger. No M&S. Lonesome and no friends. On the other hand just got the hang of scaleable vector graphics so I can work on the not-logo. Things are coming along – have you seen the nifty new fragments website?
I’m overconvinced that brand allure has had its day. Caught myself writing this in an article yesterday.
“To Freitag” could one day mean to be clever enough to develop concepts dressed up as bags, stools, accessories, whatever. This cerebral component makes their mission imitable by anyone with a curious mind.
Check out freitag.ch, the purveyors of bags made of truck tarp and seat belts. I’m amazed how may of these initiatives are out there and the desire of people for uniqueness, a key element of the Freitag project. Am I delusional? It seems people who are buying things want to feel a direct contact with the people who are selling, so what does that mean for Amazon and online stores and how do we go about creating personal connections around our products?
Well we set up a Facebook page for fragments to see how that goes. http://www.facebook.com/pages/Fragments/41843090211
And we must, really must start talking to people more about the project and the ambition – to demystify art, make it extremely accessible, and to invite participation. The first blog press is coming out Friday so who knows. Word is on its way.
Tags: affordable art, fragments
