When we set up Thisisnotabrand we set our designers the task of coming up with a corporate identity so distinguished by its lack of brand sophistication, a logo so bland that not even your mother would rush out and buy it. That’s why we say Brand or Bland. For those who haven’t yet seen it:
By the way we launch One World Wallet tomorrow. Although we own the domain oneworldwallet.com we had the misfortune of registering it with verio who won’t support CNAME creation – that means we can’t use it with our social network. Hopefully that won’t prove too disastrous for the project.
Projects coming up? Fragments (no URL yet while we check all our options), and bootleg (more later).
Tags: bland or brand
