A tricky couple of days as artists join, leave and join fragments. The idea is for artists to take fragment of a previous but much loved work and re-work it for a larger audience.
Artists are generally wary of galleries. Hell for both of us. But fragments takes them a little nearer a market, sort of. I mean a market has millions of people in it and we’re restricting fragments to editions of 100. So it’s excitement and disappointment. My artist contacts are in-out, in-out, unsure if it suits this stage of their career, enthusiastic because they they can reach more people and maybe introduce the larger works, unsure of the finance, keen because why not. Up and down.
If I complain about exhaustion it’s only because anyone has the right to change their mind and several have, both ways, so the plan has to change, by the day, as we get nearer to launch. At the same time I’m liaising with the software team, the bank, the designer (me) and so on.
I hope this is going to create some buzz so I can make the point that I am not a brand, we are not brands but we can take art into the middle of people’s concerns about identity.
And of course do catch the Ten Cubed video in the sidebar. It feataures Jon’s Wallet Wall.
Meantime this pm I was at Clver Zebra’s conference in Second Life listening to people talk about human centred this and that and trying to pose the question – how human centred is any environment that effectively creates a zero wage policy for artists as Sl does?
But that in the end is not my worry. I raise the point in passing. Three days till oneworldwallet.ning.com goes live, two weeks to fragments.
Tags: fragments, one world wallet, ten cubed